The DRKNYT brand kit.

Teams, contractors, partners and editorial users should start with this versioned kit. Keep the name, symbol, proportions and supplied colors intact. A shared source keeps a sign-in control, a report and a website recognizably connected instead of allowing each team to redraw the identity.

Use the light lettering on dark surfaces and the dark lettering on light surfaces. The light-surface artwork includes an infraredinfraredThe name of DRKNYT’s warm signal treatment in its light-surface identity artwork. It describes the supplied color treatment, not infrared sensing technology.Close explanation accent: it is a deliberate variant, not permission to tint the original. Check the actual placement, including focus, hover and disabled states. Brand color does not replace readable contrastcontrastThe measurable brightness difference between foreground information and its background.Close explanation.

A lockuplockupA fixed arrangement of a brand symbol and its drawn name. It should be used as one piece of artwork.Close explanation is the fixed arrangement of the gateway mark, divider and wordmarkwordmarkA brand name drawn as identity artwork rather than ordinary typed text.Close explanation. Keep them together. Leave clear space around it at least equal to the central portal gap, and increase that space in busy layouts. Preserve the original proportions. At small sizes, use the supplied compact mark or icon; do not make an unreadable full lockuplockupA fixed arrangement of a brand symbol and its drawn name. It should be used as one piece of artwork.Close explanation.

Vector artworkVector artworkArtwork described by shapes and paths rather than a fixed grid of pixels. Its edges stay clean when resized, but a placement can still be too small to read.Open the source ↗Close explanation describes shapes with paths rather than a fixed grid of pixels, so its edges stay clean when resized. Our SVGSVGScalable Vector Graphics: a file format for shapes and paths. Our logo lettering is saved as shapes, so its appearance does not depend on an installed font.Open the source ↗Close explanation (Scalable VectorVectorArtwork described by shapes and paths rather than a fixed grid of pixels. Its edges stay clean when resized, but a placement can still be too small to read.Open the source ↗Close explanation Graphics) logo files store the lettering as shapes too, so an installed font cannot change the name. A PNGPNGPortable Network Graphics: an image format with a fixed grid of pixels. Export it from the source artwork at the size the destination needs.Close explanation (Portable Network Graphics) file has a fixed pixel size and is useful where vector filesvector filesArtwork described by shapes and paths rather than a fixed grid of pixels. Its edges stay clean when resized, but a placement can still be too small to read.Open the source ↗Close explanation are unsupported. Export it from the master at the required size; do not enlarge a small screenshot. A vector filevector fileArtwork described by shapes and paths rather than a fixed grid of pixels. Its edges stay clean when resized, but a placement can still be too small to read.Open the source ↗Close explanation can still become illegible if the placement is too small.

Use only the supplied dark, white or cyan Sign in with DRKNYT artwork, at 176 × 60 or proportionally larger. Keep “Sign in with” above the outlinedoutlinedLettering saved as drawn shapes instead of editable font characters. This keeps the logo consistent even when the font is not installed.Close explanation name in the approved arrangement. Place the artwork inside a real keyboard-operable control with an accessible name and visible focus. Connect it only to the actual DRKNYT sign-in journey. OpenID ConnectOpenID ConnectOpenID Connect: a way for a service to check who is signing in through another trusted service. It does not necessarily remove the need for a password.Open the source ↗Close explanation (OIDCOIDCOpenID Connect: a way for a service to check who is signing in through another trusted service. It does not necessarily remove the need for a password.Open the source ↗Close explanation) is a sign-in protocol, not a property an image can enable. Sign-in identifies a person; access to a product, Space or report is a separate permission.

DRKNYT Display is our proprietary uppercase face for short display headings. Use its supplied regular weight; do not synthesize a new bold or italic style, and use a fallback for unsupported characters. IBM Plex Sans handles body copy, controls and forms; IBM Plex Mono handles short utility and data labels. Do not type the logo with any font. DRKNYT Display font binaries are not part of the public download or a public font license; request files for authorized DRKNYT work.

The parent brand is DRKNYT. “Create what comes next.” is the primary tagline. “Strategy. Research. Technology.” describes the practice; “Detroit” can identify the location. Research and Strategy and Applied Sciences Division are named divisions within DRKNYT. Research and Strategy has a supplied report composition; Applied Sciences has a quieter report-cover composition with an Ash division label. Keep products, divisions and service labels distinct. The Lab is an area of DRKNYT, not a reason to rename the parent “DRKNYT Labs.” New combined identities still need reviewed artwork.

A division lockuplockupA fixed arrangement of a brand symbol and its drawn name. It should be used as one piece of artwork.Close explanation identifies which part of DRKNYT is responsible for the work; it does not create a separate company or a product. Research and Strategy and Applied Sciences Division use their supplied quieter compositions, with an outlinedoutlinedLettering saved as drawn shapes instead of editable font characters. This keeps the logo consistent even when the font is not installed.Close explanation Ash label beneath the parent name. All lettering in these files is stored as shapes, so no installed font is needed to renderrenderTurned into the page or experience a person can actually see and use.Close explanation it. Preserve the source files and check legibility at the actual destination size. The earlier cyan Research and Strategy report composition remains in revision 3 as history. Do not invent a division symbol or imply qualifications or accreditation from a division name.

Discovery and Technical briefing signatures identify service experiences within DRKNYT. The compact sharing stack and the private-briefing or tagline pairings are existing page compositions, not separate corporate logos or divisions. Use the supplied fixed exports intact on dark surfaces; keep their transparent clear space. In the interface, reuse the shared layout with real text so it can reflow. The wide header and footer exports preserve their desktop arrangement; use the responsive interface composition on narrow screens. OutlinedOutlinedLettering saved as drawn shapes instead of editable font characters. This keeps the logo consistent even when the font is not installed.Close explanation labels renderrenderTurned into the page or experience a person can actually see and use.Close explanation without installed fonts and do not grant a font license. A private-briefing label does not make an otherwise public file private or enforce access.

Use the supplied assets intact when accurately referring to DRKNYT. Keep your own identity distinct. Do not imply a partnership, endorsement, certification or sign-in integration that has not been agreed. Ask us before creating a combined logo, applying the identity to merchandise, or changing artwork. This kit does not transfer ownership of the identity or grant rights to redistribute the proprietary font.

For DRKNYT work, record the asset version and check the actual smallest placement, background, proportions, clear space and text alternatives. Keep source files and transformation history with exported files. DRKNYT reviews new brand artwork and approves variants and exceptions. An approved image does not approve a deployment, provider integration or access change.