DRKNYT
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About DRKNYT

Work you can examine.
A practice we’re building.

I’m Andrew Buck, founder of DRKNYT, an independent studio based in Detroit.

Experience and stage, in plain terms.

My work brings strategy, research, design and hands-on technology development together. DRKNYT has public client work and a portfolio of tools and products at different stages, from working examples to private pilots.

We’re growing our paying client base and building a longer record of commercial delivery. You can examine the work already made and investigated, and we’ll document the result of your project.

For our first ten local collaborations, I want to offer a useful plan, thoughtful work and an introductory project estimate. You work directly with me, and we agree how to judge the result.

Read Andrew’s full biography ↗
What we bring to the project

Strategy and research

Translate the business question into a useful plan, examine relevant evidence and make the tradeoffs understandable.

Design and development

Turn the plan into content, interfaces and working connections, with reviewable implementation and clear ownership.

Search and artificial intelligence (AI) understanding

Combine search research, content and technical search engine optimization (SEO) with attributable information, useful structured records and dated reporting. Read how we apply this work →

artificial intelligence (AI) and automation

Consider a specific workflow, useful data, human review and failure handling before deciding whether automation is appropriate.

Human responsibility for artificial intelligence (AI)-assisted work.

I use artificial intelligence (AI) to assist research, exploration and development. I remain responsible for the decisions, claims and work delivered. A generated suggestion needs to be checked before it becomes part of a customer’s system.

What can you promise about search and artificial intelligence (AI) discovery?

Our work combines search research, technical search engine optimization (SEO), clear and sourced content, structured information and observation. We also make the meaning, authority and access limits of business information explicit for systems that use it. Read the approach and inspect an example.

We can commit to the agreed work and verification. Search placement, artificial intelligence (AI) citations, leads and sales are outcomes to observe, not promises of a build.