How we work
A conversation.
A plan you can understand.
You should be able to discuss the whole problem before deciding what to buy.
- 01
Understand the business.
We discuss customers, goals, current tools, friction and the budget you have in mind. An initial fit conversation and preliminary estimate do not require a paid engagement.
You receive: a recommended direction - 02
Explain the likely investment.
We give you an estimated range and the assumptions behind it. Where useful, we show a simpler first phase and what a more developed version would add.
You receive: an estimate with reasons - 03
Agree on the project.
When requirements are clear, we agree a fixed price. If an important unknown remains, we can agree a capped planning or prototype phase first. Either way, you approve the work and budget before it begins.
You receive: deliverables, budget and milestones - 04
Build, review and refine.
Research and design decisions guide implementation. We review working results together, handle the related details and verify the important journeys. Material changes are discussed before costs increase.
You receive: visible progress and decisions - 05
Launch and learn.
We document the checks, ownership and operating costs, then hand over the work. The proposal includes a 30-day correction window for software defects in the agreed functionality and a post-launch review. Research, strategy, brand and content review terms are set in the proposal. Continuing care and improvement can be planned together.
You receive: a working system and next steps
Read an illustrative estimate
Illustrative conversation · not a client quote
“Based on what we know, I’d expect the website and inquiry process to cost between $4,500 and $6,500. That includes understanding the business, shaping the content, building the site, connecting the agreed tools, checking the workflow and handing it over.
“The main uncertainty is whether your existing booking system supports the connection. We’ll resolve that before agreeing the build price. If you want to start smaller, I’ll show you a useful first phase.”
Payment follows the agreed work.
A local custom proposal sets milestones for that project. Smaller catalog commissions normally use 50 percent to begin and 50 percent on acceptance, unless an accepted agreement states otherwise. Larger custom projects can be divided into phases. Hosting and other ongoing provider costs are shown separately so you can understand the total commitment.
Describe the project